Section 21 of CPA : Section 21: Power Of Central Authority To Issue Directions And Penalties Against False Or Misleading Advertisements

CPA

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Explanation using Example

Imagine a company named "FastSlim" has been advertising a weight loss pill claiming it allows users to lose 10 pounds in a week without any diet or exercise. Sarah, a consumer, purchases the pills, but after using them for two weeks as directed, she sees no change in her weight. She files a complaint with the Central Authority stating that the advertisement was false and misleading. The Central Authority investigates and finds that the claims made in the FastSlim advertisement are indeed false and not supported by scientific evidence.

As a result, the Central Authority issues an order to FastSlim to immediately discontinue the advertisement and modify it to reflect the true effectiveness of the product. Additionally, considering the severity of the false claims, the Central Authority imposes a penalty of ten lakh rupees on FastSl...

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